Who We Are

Coca-Cola Beverages Florida, LLC (Coke Florida) is a family-owned independent Coca-Cola bottler. Coke Florida’s exclusive territory covers over 20 million consumers across 47 Florida counties, and includes the major metropolitan markets of Jacksonville, Miami, Orlando, and Tampa. Coke Florida manufactures, sells, and distributes over 600 products of The Coca-Cola Company and other partner companies. Coke Florida is the third largest privately held, and the sixth-largest independent, bottler of Coca-Cola products in the United States. The company is also one of America’s largest black-owned businesses. Coke Florida was founded in 2015 and is headquartered in Tampa, Florida. 

Coca-Cola Beverages Florida (Coke Florida) is a certified Minority Business Enterprise. Coke Florida was awarded certification by the Florida State Minority Supplier Development Council (FSMSDC) in 2019.

Coke Florida was honored as 2020 Minority Business Enterprise Supplier of the Year Class IV. The Class IV award recognizes the certified Minority Business Enterprise (MBE) supplier of the year that has annual sales of more than $50 million and has demonstrated solid business performance, strong community involvement, and a commitment to supporting and expanding supplier diversity.

For more information about Coke Florida, see At A Glance

Background pics of people holding coca-cola bottles



Chairman and Chief Executive Officer

Mr. Troy Taylor is Chairman and Chief Executive Officer of Coke Florida.  He has more than twenty-five years of diverse experience as an entrepreneur, operating executive, banker, investor, and strategic advisor.  He previously served as a strategic advisor to The Coca-Cola Company and held senior-level positions in investment banking and management consulting. Mr. Taylor serves on the boards of directors of the Coca-Cola Bottlers’ Association, American Beverage Association, and Florida Chamber of Commerce.  He is a member of the Coca-Cola Hispanic Advisory Council and Florida Council of 100.  He previously served on the board of the Federal Reserve Bank of Atlanta’s Jacksonville Branch where he was chairman in 2018 and 2020.  Mr. Taylor earned a Bachelor of Business Administration degree in Finance and Business Law from Marshall University.  He was the recipient of the prestigious EY Entrepreneur Of The Year® 2018 award in Florida for the Consumer Products category.


Executive Vice President and Chief Commercial Officer

Mr. Thomas N. Benford is the Executive Vice President and Chief Commercial Officer at Coke Florida. Mr. Benford oversees our integrated commercial organization, which includes Customer Relationship Management, Franchise Field Operations, Marketing, Enterprise Planning, Corporate Development, Franchise Relations, Risk Management, Sustainability, and Security functions. Mr. Benford began working at Coke Florida in 2015 as the company’s Vice President of Strategy and Planning. Previously, he was with Halliburton Company, where he served as Marketing and Development Manager of Baroid Fluid Services and Corporate Finance Manager. Prior to Halliburton, Mr. Benford was an Investment Banker in the leveraged finance group at J.P. Morgan, where he began his professional career as an Investment Banking Analyst. Mr. Benford holds an MBA from Harvard Business School and a BA in Economics and Computational and Applied Mathematics from Rice University.


Senior Vice President of Human Resources

Mr. David Cross holds the position of Senior Vice President of Human Resources at Coke Florida. Mr. Cross brings over 20 years of hands-on leadership prior to his current role. Previously, Mr. Cross worked for Coca-Cola Refreshments as Vice President of Human Resources, US Sales and Operations where he gained experience in providing strategic HR support to one of the largest division within The Coca-Cola Company. Prior to this role, Mr. Cross served as CCR’s VP of HR Commercial Leadership & National Retail Sales and was also Vice President of North America Supply Chain. Before this, Mr. Cross worked at Coca-Cola Enterprises, where he held the position of Vice President HR Great Lakes Business Unit. Mr. Cross began his professional career at Sears, Roebuck and Co. and then moved on to Sears Holdings, where he served as Divisions Vice President of Staffing and Chief Diversity Officer. Mr. Cross holds a BA in Sociology from Northwestern University.


Senior Vice President, Technology and Enterprise Transformation

Mr. Terrence Gee brings over 30 years of business experience to his role at Coke Florida where he oversees information technology, knowledge & insights, large-scale program management and communications.  Mr. Gee began his professional career at Accenture where he attained the role of partner, focusing on complex, technology-driven change programs.  Prior to Coke Florida, Mr. Gee founded and managed an investment and advisory firm focused on early-stage healthcare & energy companies.  Mr. Gee serves on the Board of Trustees of Rice University and the Prairie View A&M Foundation.  Mr. Gee holds a BA in Economics from Rice University.


Senior Vice President, General Counsel

Ms. Deborah Pond has 25 years of legal experience. She is currently the Senior Vice President, General Counsel for Coke Florida. In this role, Ms. Pond has responsibility for all legal matters for the company. She first joined the Coca-Cola System in 1996 as an in-house attorney with The Coca-Cola Company. During her time with The Coca-Cola Company, she supported a wide spectrum of the Coca-Cola business, including sales, marketing, supply chain, commercial leadership, franchise leadership and international trade. Before joining The Coca-Cola Company, Ms. Pond was a litigation associate with the Troutman Sanders law firm in Atlanta. Ms. Pond received her JD from Emory University and her AB from Duke University.


Senior Vice President, Chief Financial Officer

Mr. Duane Still joins Coke Florida having recently served as the Chief Financial Officer/Senior Vice President Finance at CSM Bakery Solutions, a private equity-owned bakery products company that serves chain grocery, foodservice, traditional and industrial customers primarily in North America and Europe. Prior to his role at CSM he completed a thirty-year career in the Coca-Cola system with experience in various CFO roles. He held roles as the CFO for Coca-Cola North America, Coca-Cola Refreshments and for Coca-Cola International. He also held a variety of other finance roles across various operational groups.


Senior Vice President, Product Supply Network

Mr. Jason Reed, Senior Vice President, Product Supply Network, has been part of the Coca-Cola system for over two decades. At his current position, Mr. Reed leads the Coke Florida Supply Chain and is a Board member of the Coke System National Supply Group, where he is responsible for network governance and cost optimization. Mr. Reed joined Coke Florida in 2016 after serving as Vice President of Manufacturing and the Director of Manufacturing Strategy at The Coca-Cola Company. Mr. Reed holds a BBA from the University of Texas.

Erin Black

Vice President, Risk Management and Sustainability

Ms. Erin Black leads the company’s strategy and execution of Risk Management and Sustainability with proven enterprise-wide strategy creation. She has extensive risk management, process improvement, compliance and process modeling and analyst experience, having formerly served as Coca-Cola Refreshments’ Vice President of Environmental, Health, Safety and Sustainability. Prior to this, at Kellogg Company, Ms. Black served as Senior Global Technical Director Environmental and Safety. Ms. Black serves on the Board of Directors Executive Committee of Keep Florida Beautiful. Keep Florida Beautiful works with a network of more than 40 county and city affiliates to engage and educate citizens, visitors, and communities to improve Florida through litter prevention, increased recycling, education, and beautification efforts. She has also served as Director of Environmental, Health and Safety for Sara Lee, as well as Burns Philip, Inc. Ms. Black holds a MS from Drake University and two BS degrees from Keene State College.


Vice President, Customer Relationship Management – Retail

Ms. Sheila Ebanks is the Vice President, Customer Relationship Management – Retail, and is a dynamic leader with over a decade of business experience delivering desired business results and developing people. Throughout her career in the consumer-packaged-goods (CPG) industry, she has held roles with increasing levels of P&L responsibility and has led the strategic development of retailers within organizations. Sheila has navigated customers and teams through a myriad of circumstances and business challenges while delivering superior business results. She holds three degrees from Florida State University including an MBA in with a concentration in Finance.


Vice President, Enterprise Planning

Ms. Sally Forsyth, Vice President, Enterprise Planning, has been in the Coca-Cola System for 25 years. In her current role, Ms. Forsyth supports the cross functional leadership on business initiatives in all areas such as change management, financial analysis and process definition.  She oversees the building of the company’s integrated capabilities and business processes to maximize profitable growth, in partnership with our customers. Prior to moving to Coke Florida in 2015, Ms. Forsyth held various positions during her 26 years at The Coca-Coca Company that equipped her with extensive experience in forecasting business needs, financial analysis and strategic planning. Ms. Forsyth held the roles of Region Controller, Director of Planning and Forecasting, Business Unit Change Champion, Finance Manager, Sales Center Manager, Area Finance Manager, Senior Accounting Manager and Financial Analyst.


Vice President, Marketing

Mr. Joe Gentry is the Vice President of Marketing. He leads a team responsible for localization of marketing programs to improve retail execution. Before this role, Mr. Gentry served as Coke Florida’s Vice President and General Manager of Coke Florida’s South Florida Region. Mr. Gentry formerly served as Coca-Cola Refreshments’ Vice President Franchise Leadership Central Region and Midwest Region. Prior to this, at The Coca-Cola Company, Mr. Gentry served as Director of Marketing and Market Development Manager. Mr. Gentry graduated from Vanderbilt University with a BA in Economics and holds an MBA from Vanderbilt’s Owen Graduate School of Management.


Vice President, Customer Relationship Management- Foodservice and On-premise

Mr. Jason Maddox is the Vice President, Customer Relationship Management – foodservice and on-premise (FSOP). Jason has more than 18 years of experience, delivering value and results within the Coca-Cola system. Beginning his career in Knoxville, he has long term expertise in FSOP and retail customer management. Throughout his career, he expanded his reach to include several states in the Central and Midwest United States. Most recently, he has been responsible for a diverse portfolio of FSOP customers, including leveraging partnerships with some of Coke Florida’s largest customers to accelerate organizational growth. Jason holds a Bachelor of Science with a concentration in Communications from the University of Tennessee.


Vice President, Franchise Field Operations

Mr. Jeffrey Ortmeier is the Vice President, Franchise Operations. Mr. Ortmeier provides leadership to the company’s local territory managers. These leaders oversee the integration of sales, planning, manufacturing, distribution, and merchandising to improve local business outcomes, and are responsible for improving engagement with associates and the communities we serve. Mr. Jeffrey Ortmeier was most recently Vice President and General Manager, North Florida Region. Mr. Ortmeier joined Coke Florida following his time at Coca-Cola Refreshments, where he held the position Vice President of Central Florida Market Unit Sales Operations. Prior to this, Mr. Ortmeier was the Director of Foodservice On-Premise and Sales Center Manager III in the Chicago Area. Mr. Ortmeier is a board member for the Florida Beverage Association and Boys and Girls Club of Tampa Bay. Mr. Ortmeier holds a Bachelor of Science in Business Administration from the University of Nebraska.


Vice President, Corporate Development

Mr. Mark Pitts is Coke Florida’s Vice President, Corporate Development and Franchise Relations. Mr. Pitts is responsible for business development activities with large customers in the sports and entertainment, tourism and recreation, military and government, college and university, and healthcare channels. Mr. Pitts began as Coke Florida’s Vice President, Foodservice & On-Premise at its inception in 2015. In his current role, Mr. Pitts leads the sales & account management representatives who focus on selling Coca-Cola beverage solutions and delivering value to customers within the Eating & Drinking, Healthcare, Education, Amusement & Recreation, Lodging and At-Work businesses. Prior to this, Mr. Pitts spent nearly 25 years with The Coca-Cola Company, where he gained experience in P&L management, national and global client management, sales management, sales training, managing alliance relationships, developing implementing and executing marketing strategy, marketing research, strategic planning, industry and trade relations, and television and video production. Mr. Pitts holds a BBA in Management Information Systems from the University of Oklahoma and an Executive MBA from Emory University.


Vice President, Corporate Affairs, Government Relations & Communications

Percy L. Wells, II serves as Vice President, Corporate Development and Government Relations for Coca-Cola Beverages Florida, LLC (Coke Florida). In this role, Percy is responsible for corporate relations with government, community and other stakeholders. He also leads the company’s efforts to expand its visibility and to create opportunities to advance the company’s community pillars: Education, Economic Empowerment, and Environment/Sustainability. Percy also manages corporate development initiatives including the company’s real estate portfolio.  With a career that spans more than twenty years in the Coca-Cola system, Percy has extensive Public Affairs and Communications expertise having served as Vice President, Public Affairs and Communications for the Coca-Cola North America (East U.S. Operations), Coca-Cola Refreshments (Great Lakes Region) and in multiple roles with Coca-Cola Enterprises in sales & marketing. With an educational background in Architectural Construction & Engineering, Percy is an avid golfer and enjoys spending time with family and friends.


Vice President, Distribution Operations

Mr. Dale Yahrmatter serves as Coke Florida’s Vice President of Distribution Operations. Mr. Yahrmatter has been in the Coke System for over 14 years and joined Coke Florida after serving as Vice President, Operations Support for The Coca-Cola Company. Prior to this, he worked as The Coca-Cola Company’s Vice President of Market Unit Product Supply. Before this, Mr. Yahrmatter worked at Coca-Cola Enterprises as Supply Chain Manager. Before joining Coca-Cola Enterprises, Mr. Yahrmatter was the Industrial Engineering Section Leader at United Parcel Service. Mr. Yahrmatter received a B.A. in Business Management from the University of Phoenix.