Freeze Hunger Campaign Launch
February 23, 2017
TAMPA, FL: On February 21st at the Tampa Bay Lightning game, CCBF illustrated our commitment to being local. In order to increase awareness surrounding food insecurity in our community, we partnered with our customer, the Lightning and activated the #FreezeHunger campaign by having games and a photo booth in Thunder Alley for fans to engage with our brand, signage on all screens throughout the arena and our check donation of $5000 to FTB shown on the IPIC screen. Our donation will provide over 50,000 meals to people in need. All of this was seen by 19,092 fans – a sellout audience! Beyond this, we pushed out this campaign via social media, where we gained additional exposure. Between Instagram, Facebook and Twitter, coverage of the event reached over 3,300 people! Because of the #FreezeHunger campaign, over 20,000 people are aware of CCBF’s commitment to being a locally engaged bottler. Thank you to all who made this event possible. We are looking forward to the continuation of a very promising partnership with Feeding Tampa Bay and the Tampa Bay Lightning!